We Love Flamenco returns from January 8 to 14 with the support of Prodetur

Flamenco fashion has a date in January. We Love Flamenco will hold its fifteenth edition from January 8 to 14, 2027, as announced by the Diputación de Sevilla, which collaborates in the event through Prodetur and its brand «Sevilla hecha a mano». Provincial backing is aimed at a sector that goes beyond the runway. Behind every outfit there are designers, sewing workshops, embroiderers, artisans and small businesses spread across the towns of the province. The Diputación maintains that this activity generates employment and allows people to build their lives in the towns. The presentation of the next edition was held at the Hacienda Lopaz, in Umbrete, with a parade that previewed some of the designs that will be seen in January. The event was attended by designers, industry professionals and representatives of national and international media.

The collaboration is channelled through «Sevilla hecha a mano», the brand with which Prodetur gives visibility to the crafts of the towns of Seville and the traditional trades practised in them. Flamenco fashion is one of the fields where that tradition and creativity intersect most clearly: techniques passed down between generations are preserved and, at the same time, new business proposals emerge. The vice-president of Prodetur, Rodrigo Rodríguez Hans, took part in the meeting and congratulated the promoters of the runway show, Laura Sánchez and Javier Villa, on a career that has now reached fifteen editions. Rodríguez Hans noted that «flamenco fashion is much more than a tradition. It is also an industry that generates employment, that creates opportunities and that allows many people to build their lives in our towns». Regarding the chosen venue, the Hacienda Lopaz in Umbrete, the vice-president valued that it allows «linking the creativity and design of flamenco fashion with another of the great attractions of the Seville territory: its heritage».