Flamenco fashion presented in Umbrete ahead of its January date

La Hacienda Lopaz, in Umbrete, hosted a parade at which a preview of the proposals for the 15th edition of We Love Flamenco was presented, the flamenco fashion event that will take place from January 8 to 14, 2027. Designers, industry professionals, collaborators and national and international media attended the gathering. Behind that runway there is a network of designers, sewing workshops, embroiderers, artisans and small businesses spread across the towns of the province. This is the sector targeted by the collaboration of the Diputación de Sevilla, through Prodetur and its 'Sevilla hecha a mano' brand, with this event, as detailed by the provincial company. The vice president of Prodetur, Rodrigo Rodríguez Hans, congratulated Laura Sánchez and Javier Villa, promoters of We Love Flamenco, for taking the initiative to its fifteenth edition. In his speech he defended the economic weight of the sector: «flamenco fashion is much more than a tradition. It is also an industry that generates employment, that creates opportunities and that allows many people to develop their life project in our towns». Rodríguez Hans also referred to the crafts that sustain this activity, which «keep age-old trades alive», and to the sector's capacity to evolve without losing its roots. Regarding the venue chosen for the presentation, he considered that it allows «linking the creativity and design of flamenco fashion with another of the great attractions of the Sevillian territory: its heritage». The 'Sevilla hecha a mano' brand is the channel through which Prodetur gives visibility to the craftsmanship of the Sevillian municipalities and promotes the companies and professionals working in that field. Flamenco fashion is one of the areas where that work is most recognizable, because it preserves techniques passed down between generations and, at the same time, opens the way to new business proposals. Anyone who wants to see the proposals of the next edition will have to wait until January: We Love Flamenco will be held from January 8 to 14, 2027.