The XXX Feria de Muestras de Productos Típicos y Artesanales de la Sierra Morena de Sevilla is held in El Pedroso from Saturday, December 5 to Tuesday, December 8. It will bring together 163 exhibitors spread across the Mercado de Abastos, the Pabellón Municipal, the fairground, the Centro de la Cultura Escuelas Nuevas and other points in the town centre.
The fair opens in uninterrupted hours from 10:30 to 19:00. To make attendance easier, the Ayuntamiento de El Pedroso has arranged more than 3,300 free parking spaces and a special public transport service with buses and trains from Seville city.
The show will offer Iberian cured meats, meats, cheeses, oils, honey, traditional sweets, wines and liqueurs, together with ceramics, textiles, leather goods, costume jewellery and other craft specialities.
The programme combines commercial activity with food, cultural and leisure proposals. There will be a wine tasting of wines from the region on Sunday, December 6 and a live showcooking on Monday 7, in collaboration with
Prodetur, within 'Sabores de la Provincia de Sevilla'. It will be completed with craft workshops, exhibitions, birds of prey and canine rescue unit displays, musical performances, street entertainment and children's activities, as well as proposals linked to Christmas traditions. Five guided routes have also been scheduled to discover the historical, cultural and architectural heritage of El Pedroso.
The poster for this thirtieth edition is a watercolour by the artist Alfredo Solís, based in El Pedroso, which depicts a panorama of the municipality with warm tones inspired by the autumn landscape of the Sierra Morena de Sevilla.
Throughout its history, the fair has received more than two and a half million visitors, according to Prodetur, which collaborates in the organisation. The vice-president of Prodetur, Rodrigo Rodríguez Hans, has pointed out during the presentation at the Casa de la Provincia de la Diputación that «reaching thirty editions is the best demonstration that this fair has known how to grow, adapt and earn a place of its own».